Foundation
A site that looks worth booking in three seconds.
Mobile-first, fast, and built around one action — getting in touch.
A premium first impression on every phone, not just on desktop.
Web Design + AI Automation · Metro Vancouver
Get Found.Get Booked.Get Your Time Back.
I build modern, mobile-first websites for Metro Vancouver businesses — so more of the people searching for you actually book.
30 min, no pressure — you leave with a clear plan.
1–2 wks
Typical launch
$1,200+
Starter sites
100%
You own it
Salon Luxe
Book your chair
ThuFriSatSun
10:0011:302:153:004:455:30
Confirm bookingNew bookingwhile you were closed
The quiet leak
Your website may be making you look cheaper than you are.
People size up your business by your site in seconds. Most local sites send the wrong signal — and the bookings you lose this way never show up in your inbox.
See where you’re leaking- An outdated designWeakens trust before you say a word.lost credibility
- Buried booking buttonsCustomers give up before they reach “book.”lost bookings
- A clumsy mobile layoutMost visitors arrive on a phone — friction makes them leave.lost bookings
- Weak local SEOYou stay invisible to people searching right now.lost discovery
- No review systemFewer reviews quietly read as the riskier choice.lost confidence
- Slow repliesAnswer tomorrow and the lead has already gone cold.lost leads
- No automationEvery reminder and follow-up lands back on you.lost your time
From forgettable to fully bookable.
See how a local business website can move from outdated and hard to trust into a polished booking experience built for mobile customers.
Lumière · West End
Quiet luxury for hair & skin.
Book the chairView services
Beforeburied booking, weak trust, dated design
Afterpremium positioning, clear services, mobile booking
The service system
One connected system for a fully-booked business.
Not a menu of one-off services — a premium website wired to booking, local search, reviews, and automation. Each part feeds the next.
Conversion
Try the live flowBooking in three taps — even at 11pm.
Service → time → confirm, with instant lead capture.
Discovery
Show up when locals search right now.
City pages, Google Business Profile, and maps.
Trust
Turn happy customers into your best sales team.
Automated review requests at exactly the right moment.
Always on
An AI front desk that never misses a message.
Answers FAQs, captures the lead, and books the call for you.
Behind the scenes
The follow-ups you forget, handled automatically.
Reminders, missed-call text-back, and review requests on rails.
Add-on
Content that stops the scroll and books customers.
Creator-style video and photo you own — an add-on for existing website clients.
Mobile booking, live
The booking flow your customers actually feel.
This is the kind of mobile-first booking Novara wires into your site — not a vague promise. Tap through it: three steps from curious to booked.
- 1Choose service
- 2Pick a time
- 3Confirm
Sample business: Salon Luxe — a Novara concept demo. No real booking is sent.
Salon Luxe
Choose a service
Pricing
Premium websites, priced plainly.
No mystery retainers, no $8,000 agency quotes. Pay once, or spread it over a monthly subscription. Add automation whenever you're ready.
Starter
Get online, look professional
From $1,200
one-timeCAD
- 1–4 page modern website
- Mobile responsive design
- Click-to-call buttons
- Contact form
- Google Map embed
- Social links
- Basic SEO setup
- 1 revision round
Most Popular
Growth
Get found & get booked
From $2,500
one-timeCAD
- Everything in Starter
- Up to 8 pages
- Online booking integration
- Lead capture + auto-reply
- Google reviews section
- Stronger local SEO
- Analytics setup
- 2 revision rounds
- 30-minute training call
Premium
Complete digital presence
From $4,500
one-timeCAD
- Everything in Growth
- Custom premium design
- Up to 15 pages
- Full copywriting support
- Advanced location pages
- E-commerce / ordering option
- Priority delivery
- 30 days post-launch support
Care Plan
From $99/moIncluded by default: updates, edits, automation monitoring, and monthly improvements. Opt out anytime.
Novara Subscription (WaaS)
From $189/moNothing big up front. 12-month minimum; you own the build outright at month 12.
Limited — first 2–3 clients
Founding rate
$600For my first 2–3 clients — a complete build in exchange for a testimonial, case study, and a referral. Limited spots.
Automation can be added anytime after your website is live.
Revenue Leak Calculator
What is a missed booking costing you?
Use conservative estimates to see how quickly missed bookings add up. This is an illustrative planning tool, not a revenue guarantee.
$85
4
12 months
25%
How many missed opportunities a stronger site might recover.
Estimated revenue leak over 12 months
$4,080
Per month$340
Recoverable at 25%$1,020
That estimate is already larger than a Growth build (from $2,500).
If these missed bookings are real, a stronger site may pay for itself faster than expected.
Bring your current site. I’ll show you where bookings may be leaking.
Estimates are illustrative. Actual results depend on your offer, traffic, market, and follow-up.
The Novara Method
Your build path, mapped before we start.
A premium build, without the mystery. Eight clear steps from first audit to a site that keeps improving — so you always know what happens next.
- What it costs — before we start.
- What's included — and what isn't.
- Where we are — at every step.
- What you own — everything, at the end.
Free audit
DiscoverI review your current site, mobile flow, booking path, and trust gaps.
Strategy call
DiscoverWe choose what matters most: bookings, visibility, reviews, automation, or all four.
Offer and scope
DefineYou get a clear build path, timeline, price, and what is not included.
Design direction
DefineWe lock the visual direction before development so the site feels intentional.
Build
BuildThe pages, booking paths, mobile experience, and core integrations come together.
Review
BuildYou review the site on desktop and mobile before anything goes live.
Launch
LaunchWe connect the domain, check forms, test speed, and publish cleanly.
Care plan and automation
LaunchThe site keeps improving with updates, review flows, and automation support.
Novara OS
The operating system behind a fully-booked business.
Your website should not sit alone. Novara connects the pages, booking paths, reviews, follow-up, and automation that turn attention into booked work.
- Customers find you faster.
- Booking becomes easier on mobile.
- Follow-up and review requests stop relying on memory.
- Local SEOGet found nearby
- WebsiteYour front door
- BookingTurn visits into appointments
- Front DeskAnswer & capture leads
- ReviewsBuild public trust
- Social ProofContent that builds trust
- Care PlanKeep improving
Visitor → Website → Booking & Front Desk → follow-up → Reviews → more trust → more bookings.
Novara Front Desk
A front desk that answers before the lead goes cold.
Novara Front Desk is a simple AI receptionist layer for local businesses — answering common questions, collecting booking intent, and routing the lead before the owner has to chase it manually.
Do you have balayage appointments this week?
Yes — I can help with that. Are you looking for a consultation, full balayage, or gloss refresh?
Full balayage.
Perfect. What day works best for you?
Thursday after 3.
Got it. I'll send the request with your preferred service and time.
Lead routed
- Service
- Full Balayage
- Preference
- Thursday after 3
- Next step
- Owner receives the request instantly
Sandboxed demo — not a real salon or customer.
- 1Visitor question
- 2FAQ answer
- 3Service selection
- 4Lead capture
- 5Booking reminder
- 6Review request
- 7Owner notified
Answers common questions
Hours, services, starting prices, booking steps.
Captures booking intent
Name, service, preferred time, and contact path.
Triggers follow-up
Reminder, owner notification, review request.
Free Website Audit
See where your website is leaking bookings.
Bring your current site. I’ll review the mobile experience, booking path, trust signals, local visibility, speed, and follow-up gaps — then show you what to fix first.
- Know what is hurting trust.
- Find the booking friction.
- Leave with clear next steps.
Sample audit preview
A local business homepage — illustrative
Sample wireframe — not a real client site.
- 1CTA buriedBooking button is hard to find.
- 2Reviews below the foldReviews do not appear before the decision point.
- 3Mobile booking frictionContact path asks too much too soon.
- 4No follow-up pathNo clear next step after hours.
The diagnostic
The same six checks I run before recommending a build.
- Mobile first impression
- Booking path
- Trust signals
- Local visibility
- Speed and clarity
- Follow-up
A quick illustrative pass — no real site is scanned.
Get a Free Website Audit
Bring your current site. I’ll show you what may be costing bookings.
The calculator shows what missed bookings can cost. The audit shows where they may be leaking.
Concept Showroom
See what Novara can build before you book.
Explore concept builds that show how design, booking flow, local trust, and automation can work together for local businesses.
Live concept demo
Salon Luxe
Luxury salon website built around mobile booking, service clarity, and trust.
- Business type
- Salon / beauty studio
- Problem
- Booking and trust often get buried on local salon sites.
- Design move
- Editorial service pages, premium mobile layout, and clear booking prompts.
- Conversion feature
- Three-step mobile booking flow.
- System idea
- Review request and follow-up flow after appointment.
- Status
- Live concept
View Salon Luxe demo
Concept demo — not a real client site.
Restaurant / CaféConcept preview
Casa Verde
Restaurant site focused on reservations, menu clarity, and local search.
- Problem
- Menus, hours, and reservations are often scattered.
- Design move
- Menu-first homepage with reservation CTA.
- Conversion feature
- One-tap reserve / call flow.
- System idea
- Review prompts after visits.
Concept — not a real client.
Clinic / WellnessConcept preview
Harbour Wellness
Clinic-style site focused on trust, services, intake, and appointment requests.
- Problem
- Visitors need trust before they book.
- Design move
- Clear service cards, practitioner trust, and simple intake path.
- Conversion feature
- Appointment request flow.
- System idea
- Follow-up reminders and FAQ assistant.
Concept — not a real client.
Trades / Home ServicesConcept preview
Northline Home Services
Service-business site focused on quote requests, local SEO, and fast response.
- Problem
- Leads go cold when quote paths are buried.
- Design move
- Service-area pages and clear emergency/contact prompts.
- Conversion feature
- Quote request in under one minute.
- System idea
- Missed-call text-back and review requests.
Concept — not a real client.
Founder-led studio
One accountable partner. A studio-level process.
Novara Digital is built for local businesses that need more than a nice-looking site — they need a premium first impression, a clearer booking path, and a system that keeps improving after launch.
I started Novara because too many local businesses have strong services but weak digital first impressions.
The work here is simple: make the business look as premium as it feels, make booking easier, and add automation only where it actually helps.
ArmaanFounder of Novara Digital
The Novara Method
Audit → Launch → ImproveAudit first
We start by finding the mobile, booking, trust, and follow-up leaks.
Design around action
Every page should help someone understand, trust, and take the next step.
Build mobile-first
Most local customers decide from a phone, so the phone experience leads.
Add automation carefully
Front Desk, reviews, and follow-up are added where they reduce manual work.
Improve after launch
The care plan keeps the site updated, monitored, and useful.
Start with a conversation.
Bring your current site or idea. I’ll show you the clearest next step.
Clear scope, direct communication, and launch support — from one accountable founder.
Why Novara
Why Work With Me
Big agencies are expensive. DIY builders take time. Overseas freelancers can disappear. I give local businesses a simpler option: a modern website, clear communication, local support, and automation that actually saves time.
Local & reachable
Based in Metro Vancouver. Text me — you'll get a real human, same day.
Affordable vs. agencies
Premium results without the $8,000+ agency invoice.
Fast & reliable
Most sites launch in 1–2 weeks once I have your content.
One accountable person
No faceless agency hand-offs. You work directly with me, start to finish.
Business-minded
I sell outcomes — more customers, fewer missed leads — not just code.
AI-forward & future-ready
Add automation when you're ready and stay ahead of your competition.
Questions before we build.
Straight answers about pricing, timelines, ownership, automation, and what happens after launch.
Pricing & ownership
How much does a Novara website cost?
Most builds start at $1,200 for a focused starter site, $2,500 for a growth build, and $4,500+ for a premium digital presence. The exact price depends on page count, booking needs, copy, integrations, and automation.
Can I pay monthly instead of all upfront?
Yes. Novara Subscription starts from $189/month with a 12-month minimum, and ownership transfers at month 12. This is useful if you want the build without one large upfront invoice.
Do I own the website?
Yes. For pay-once builds, you own the final website once the project is paid. For subscription builds, ownership transfers at month 12. Any third-party tools, domains, booking systems, or accounts stay under their own terms.
What is the founding rate?
The founding rate is a limited early-client offer: $600 for the first 2–3 clients in exchange for a testimonial, case study, and referral. It is for building strong proof honestly, not for pretending past results exist.
Can I start small and upgrade later?
Yes. You can start with a focused website and add location pages, booking improvements, social proof content, review flows, or Front Desk automation later.
Build process
How long does a build take?
A focused starter build can usually move faster, while growth and premium builds need more strategy, copy, review, and testing. After the audit, I'll give you a realistic timeline before you commit.
What do you need from me?
Usually: your services, prices or starting prices, brand preferences, photos if you have them, booking/contact details, domain access if needed, and any examples of sites you like or dislike. If you do not have everything ready, the build can still start with a clear direction.
Can you redesign my existing site?
Yes. The audit looks at what is worth keeping and what is causing friction. Sometimes the right move is a focused refresh; other times the site needs a cleaner rebuild.
Is Novara only for salons?
No. Salon Luxe is the first live concept because beauty and appointment-based businesses make the booking problem easy to show. The same system can apply to restaurants, clinics, trades, wellness studios, local services, and other service businesses.
Automation & support
Are the concept demos real client sites?
No. They are labelled concept demos so you can see the quality, structure, and thinking before Novara has a large client portfolio. They are not presented as client work, testimonials, or results.
Can you add booking, reviews, or AI automation?
Yes. Booking flows, review request systems, missed-call text-back, simple FAQ assistants, and lead-capture flows can be added depending on what your business actually needs. Automation should reduce manual work, not add clutter.
What happens after launch?
Launch is not the finish line. The care plan can cover updates, edits, monitoring, improvements, and automation support. You can also opt out if you only need the build.
Choose the clearest next step.
Bring your current site, a new idea, or a business problem. I’ll help you decide whether you need a focused website, a bigger build, or a simple audit first.
Request panel
Tell me what you are building.
No pressure. No fake audit score. No mystery quote. I’ll show you the clearest next step.
Concept demos are examples. Your build uses your real services, offers, photos, and goals.
Turn everyday proof into content that sells.
Reviews, service moments, before-and-after transformations, and customer questions can become polished assets that support the website and help visitors feel ready to book.
Available as an add-on for website clients.
A website earns the first look — trust-building content earns the booking. Novara packages your real reviews, services, before-and-after visuals, and everyday business moments into content assets that back up the site.
Preview formats only. Final content uses your real services, photos, reviews, and offers — this is an add-on, not proof of past client work.
Transformation reveal
Show the visible difference before the customer has to imagine it.
Concept content formatHow Novara uses this
Novara turns two of your real photos into a clean split-frame post for the website and social — your work, framed to read instantly.
Turn reviews into trust assets
Pull the strongest customer line into a branded post or website block.
Sample layout — not a real customer quoteHow Novara uses this
When a real review comes in, Novara styles the best line into a branded card you can reuse on the site and in posts. No invented quotes.
Show what the service feels like
Short service explainers help customers understand what they are booking.
Concept content formatHow Novara uses this
A short, structured explainer of one of your real services so visitors know exactly what to expect before they book.
Make the business feel alive
Behind-the-scenes moments make the brand feel real before the first visit.
Concept content formatHow Novara uses this
Everyday moments from your real business, packaged into a warm editorial sequence that builds familiarity ahead of the first visit.
Package limited offers cleanly
Promotions should feel premium, not desperate.
Sample layoutHow Novara uses this
Your real, current offer styled as a calm premium card — clear and confident, with none of the loud discount noise.
Answer common questions before they ask
Turn repeated customer questions into simple trust-building posts.
Concept content formatHow Novara uses this
The questions your Front Desk hears most become short answer cards — fewer repeat questions, more ready-to-book visitors.
Bring your real photos, reviews, and services. I’ll help turn them into assets that support bookings.
Ask about Social Proof add-onsNo real client media shown above. Available as an add-on for website clients.